• Browse by type

BRAVIA XR

Introducing the world’s first TV with cognitive intelligence and 8K clarity.

Learn More
Play Introducing the world’s first TV with cognitive intelligence and 8K clarity. video

The Latest Compact Lens

Perfect for shooting landscapes, portraits & more, meet the new E-mount lens.

Learn More
Play Perfect for shooting landscapes, portraits & more, meet the new E-mount lens. video

“Immortals Fenyx Rising”

Become a winged demigod and embark on your mythological adventure.

Play Now on PS4™ & PS5™
Play Become a winged demigod and embark on your mythological adventure. video

“Assassin’s Creed Valhalla”

Carve your own path to glory as a legendary Viking warrior.

Redeem Your Points
Redeem Your Points

See “Monster Hunter”

A whole new world based on the hit gaming series.

Now Playing
Now Playing

“Escape the Noise”

Find relaxation no matter where you are with our noise-canceling headphones.

Learn More
Play Find relaxation no matter where you are with our noise-canceling headphones. video

A Public Road Test

Vision-S brings the evolution of mobility, safety, and technology to the real world.

See More
Play Vision-S brings the evolution of mobility, safety, and technology to the real world. video

Meet Lennon Stella

We put the Sony Music artist “On the Spot” to learn about her creative process.

Get to Know More Creators
Play We put the Sony Music artist “On the Spot” to learn about her creative process. video

Become Agent 47

Prepare for the dramatic conclusion to the World of Assassination trilogy.

Play “Hitman 3”️ on PS4™ & PS5™
Play Prepare for the dramatic conclusion to the World of Assassination trilogy. video

Never Say Never

Kickstart 2021 with a new season of “Cobra Kai” now streaming on Netflix.

See More
Play Kickstart 2021 with a new season of “Cobra Kai” now streaming on Netflix. video

Improved Speed & Image Quality

Take a closer look at the new Alpha 7S III camera.

Learn More
Learn More