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Get ready for your next adventure.

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BRAVIA XR

Introducing the world’s first TV with cognitive intelligence and 8K clarity.

The Latest Compact Lens

Perfect for shooting landscapes, portraits & more, meet the new E-mount lens.

“Immortals Fenyx Rising”

Become a winged demigod and embark on your mythological adventure.

“Assassin’s Creed Valhalla”

Carve your own path to glory as a legendary Viking warrior.

See “Monster Hunter”

A whole new world based on the hit gaming series.

“Escape the Noise”

Find relaxation no matter where you are with our noise-canceling headphones.

A Public Road Test

Vision-S brings the evolution of mobility, safety, and technology to the real world.

Meet Lennon Stella

We put the Sony Music artist “On the Spot” to learn about her creative process.

Become Agent 47

Prepare for the dramatic conclusion to the World of Assassination trilogy.

Never Say Never

Kickstart 2021 with a new season of “Cobra Kai” now streaming on Netflix.

Improved Speed & Image Quality

Take a closer look at the new Alpha 7S III camera.