Sony Rewards Cookie Policy

Last Updated: April 1, 2024

This Cookie Policy (“Policy”) describes what cookies are used on (“Site”), which is owned and managed by Sony Card Marketing & Services Company (“Sony,” “We,” or “Us”). This Policy also describes why cookies are used, the types of data cookies may collect, how we process that data, and how you can control their use.

What is a cookie?

A cookie is a simple text file, containing small amounts of information, that a website asks your browser to store on your device to remember information about you, such as your language preference. In this Policy, the term “cookie” also refers to similar technologies that carry out the purposes described below, such as web tags, pixels, or other trackers. 

In certain jurisdictions, cookies may collect data that is considered personal information.  The cookies we employ collect the following categories of data:

  • Identifiers such as, device identifiers, IP addresses, or other web-based unique identifiers; and
  • Internet or other electronic network activity related to how users interact with the Site that includes browser type, operating system, page viewed, time on Site, and the preceding page views. 

Who sets the cookie?

Cookies that are set by us are called first-party cookies and can only be read by us. Sony is the data controller of these cookies. The Site may also use third-party cookies, which are cookies set by an organization other than Sony, and typically these allow us to analyze site usage and improve the site experience. Sony may not control the storage or access to these cookies. Information collected from cookies may be transferred to a country other than your own, where different laws may apply. Where required, Sony will take steps to ensure that privacy protections are applied by our service providers and partners. 

What do we use the data for?

We collect this information in order to, among other things, operate the Site, enhance Site navigation, analyze Site usage, interact with third parties, and present advertisements that would be of interest to you.  Please read each cookie category summary below for more information on what each category of cookies does. 

Data collected from cookies may be shared for cross-context behavioral advertising purposes (defined as “Sharing” or “Targeted Advertising” under privacy laws). However, we do not make data collected from cookies available to any third party for any monetary or other value (defined as “Selling” under privacy laws). If you’d like to opt-out of the sharing of your personal information for advertising purposes, please go to the Cookie Preference Center and turn off “Targeting Cookies.”

How long do we keep cookie data?

We keep information collected from cookies for a maximum of 5 years, but often times much shorter. Many of the cookies we set expire once you end your browsing session on our Site.

How do I make a choice regarding cookies?

Some cookies are necessary for the functioning of the Site and will always be set when you visit the Site.

For U.S. visitors: You can accept optional cookies by clicking the “Accept Optional Cookies” button in the cookie banner that appears when you first visit the Site, closing the cookie banner without making a choice, or navigating away from the Site without making a choice.  Any of these actions indicate that you agree to the placement of optional cookies on your device. 

For all other visitors: You must opt into any cookies by clicking the “Accept Optional Cookies” button in the cookie banner. 

If you do not want optional cookies placed on your device you can reject them by clicking the “Reject Optional Cookies” button on the cookie banner or toggling the optional cookies you want turned off in the Cookie Preference Center.  Please note that you can customize and change your cookie preferences at any time, but rejecting optional cookies may make certain features of the Site unavailable. 

Cookies used on this Site

  • Strictly Necessary Cookies

These cookies are necessary for the Site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some certain Site features or functions may not work if Strictly Necessary Cookies are blocked.

  • Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.

  • Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. They help us to know which pages are the most and least popular and see how visitors move around the Site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our Site and will not be able to monitor its performance.

  • Targeting Cookies

These cookies may be set through our Site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store personal information that directly identifies you, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you may experience advertising that is less relevant to you.

Changes to Cookie Policy

We may change this Policy from time to time, and any changes will become effective immediately upon posting, so please review this Policy periodically.


If you have any questions or comments about our use of cookies or this Policy, please write to us at Sony Corporation of America Privacy Office, 25 Madison Avenue, New York, New York 10010, Attn: Legal Department, or submit your question via e-mail at RewardsPrivacy[at]sony[dot]com.