Incomparable colors, phenomenally vibrant, Extending color volume for the widest-ever palette, Less noise, less blur, more clarity in every picture, Sound from the screen, truly immersive, Bravia and Sony audio, the dream team, Jaw-dropping graphics, immersive soundscapes, game on, What you want to watch all in one place, Entertainment for the environment, One slate, truly minimalist, totally immersive,